Manchester City has announced a monumental 10-year extension of their kit partnership with Puma, with the deal reportedly worth a staggering £1 billion. This agreement cements City's position at the forefront of commercial success in the Premier League, surpassing previous records set by their rivals.

Record-Breaking Deal

The new contract, which extends until at least 2035, will see Manchester City receive £100 million annually from Puma. This figure eclipses the £90 million deal signed by Manchester United with Adidas in 2023 and the reported £60 million per season agreement between Liverpool and Nike.

A Period of Unprecedented Success

Since initially partnering with Puma in 2019, Manchester City has enjoyed a golden era, securing four Premier League titles and the historic Treble two years ago. Although the club finished the last season without a major trophy, their commercial achievements continue to set new benchmarks.

Global Impact

According to Manchester City, the partnership with Puma has resulted in record-breaking global sales, significantly enhancing the club's brand and reach. City Football Group (CFG) chief executive Ferran Soriano highlighted the success of the collaboration, stating, "We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons."

Fan Engagement

Puma has been instrumental in integrating innovative designs and marketing strategies that have resonated with fans worldwide. Soriano added, "Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally."

Looking Ahead

This landmark deal not only underscores Manchester City's commercial prowess but also sets a new standard for football kit partnerships globally. As the club continues to strive for excellence on and off the pitch, this agreement with Puma ensures sustained growth and innovation in the years to come.