Sports Marketing

Revolutionizing Rugby: The Strategic Rebranding of the Premiership to 'The Prem'
Rugby

Revolutionizing Rugby: The Strategic Rebranding of the Premiership to 'The Prem'

Explore the strategic rebranding of Premiership Rugby to 'The Prem', aiming to enhance audience engagement and expand its appeal globally.

The Evolution of Football Shirt Sponsors: From Local Brands to Global Gambling Giants
Football

The Evolution of Football Shirt Sponsors: From Local Brands to Global Gambling Giants

Explore how football shirt sponsors have evolved from local brands to global gambling giants, reflecting changes in the Premier League and its global audience.

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