Izzy Asif: A New Force in Boxing Promotion

Izzy Asif, the Sheffield-born entrepreneur and former cruiserweight boxer, is making waves in the boxing world as the founder of GBM Sports. Known for his unyielding confidence and street-smart business acumen, Asif has rapidly ascended from small hall shows in Yorkshire to hosting world-title fights in major stadiums.

Breaking into the Boxing Cult

"Boxing promotion is a cult - it is so hard to break through," Asif remarks. His journey began in March 2022 when he promoted his first show, setting his sights on becoming a dominant force in boxing. Despite initial skepticism, Asif's relentless ambition and strategic vision have propelled GBM Sports into the spotlight.

From Hustling Tickets to Hosting World Titles

Asif's entrepreneurial spirit was evident from his early days of selling football tickets. However, it was the tragic loss of his younger brother to leukemia in 2005 that profoundly shaped his resolve. "From then on, I promised my dad that he would never have to work again," Asif recalls, his voice tinged with emotion.

Building a Business Empire

Asif's business ventures span property development and care homes, but his passion for boxing remained steadfast. After coaching at a community gym and assisting Amir Khan in training, Asif founded GBM Sports. His in-ring experience and business savvy have earned him recognition from boxing legends like Lennox Lewis.

The Future of GBM Sports

With a TV deal and back-to-back stadium events, GBM Sports is poised to become a major player in British boxing. Asif envisions hosting headline fights that capture the sporting world's attention, potentially including a grudge rematch between Billy Joe Saunders and Chris Eubank Jr.

Conclusion

Izzy Asif's journey from the terraces of Sheffield to the boardrooms of boxing promotion is a testament to his resilience and vision. As GBM Sports continues to grow, Asif remains committed to building fighters, enhancing the brand, and delivering exceptional boxing events.