Arsenal Faces Pressure to End Visit Rwanda Sponsorship Amidst Regional Conflicts
Arsenal fans urge the club to reconsider its sponsorship with Visit Rwanda due to ongoing conflicts in DR Congo, highlighting ethical concerns over financial gains.




Arsenal Fans Call for Ethical Sponsorship Review
A growing number of Arsenal supporters are urging the club to terminate its sponsorship deal with Visit Rwanda, citing ethical concerns related to the ongoing violence in the Democratic Republic of Congo (DR Congo). The Gunners for Peace group has been vocal in their campaign, suggesting that the club should prioritize humanitarian values over financial benefits.
The Conflict in DR Congo
The eastern region of DR Congo has been plagued by increased violence, with authorities reporting over 7,000 deaths since January. The Congolese government has accused Rwanda of supporting the M23 rebels, a claim that Rwanda denies despite assertions from the United Nations and the United States.
Impact on Arsenal's Fanbase
Campaigners like Joe Mbu, born in DR Congo, have highlighted the negative impact of the Visit Rwanda sponsorship on Arsenal's popularity among Congolese fans. "In Congo, or amongst the Congolese community, they are ripping or cutting off the Visit Rwanda part of the Arsenal shirt," Mbu told BBC Sport Africa. Tresor Kudabika, another Congolese supporter, modified his Arsenal kit to replace the Visit Rwanda logo with his nation's flag, stating that the sponsorship is hurting the team's image.
Financial vs. Ethical Considerations
The current Visit Rwanda deal, reportedly worth over £10 million annually, is set to expire at the end of this season. Gunners for Peace claim that 60% of Arsenal fans support ending the sponsorship. Mbu remains hopeful that Arsenal will make the right decision, emphasizing the need to look beyond financial gains.
Broader Implications
Rwanda's sports partnerships with top clubs like Arsenal, Bayern Munich, and Paris Saint-Germain have come under scrutiny. Critics argue that these deals serve as a form of 'sportswashing,' aimed at improving Rwanda's global image amidst allegations of human rights violations.
Conclusion
As Arsenal prepares for crucial matches in the Premier League and Champions League, the debate over the Visit Rwanda sponsorship continues to intensify. The club's decision will not only affect its financial standing but also its reputation among fans and the broader football community.
For more updates on this developing story, stay tuned to BBC Sport Africa.