Northampton Saints Enter New Era with Ella Bevan at the Helm: Leadership, Legacy, and Ambition

Leadership Transition at Franklin’s Gardens

Northampton Saints have confirmed Ella Bevan will assume the role of chair at the conclusion of the 2023/24 season, succeeding John White. A board member since 2012, Bevan follows in the footsteps of her father, Keith Barwell, and brother, Leon Barwell, who previously held the position. Her appointment marks a historic moment as the Premiership club now features female leadership across both chair and CEO roles, with Julia Chapman leading executive operations since November 2023.

Vision for the Future: Innovation and Competitiveness

In her first statement, Bevan emphasized adapting to rugby’s evolving landscape:

"Saints must drive innovation to stay ahead. Our history of pioneering initiatives—from academy development to fan engagement—sets the standard. Now, we focus on sustainability without compromising competitiveness."
She highlighted recent successes, including Saints’ 2024 Premiership title and their dominant 51-16 Champions Cup semi-final victory over Castres, setting up a high-stakes rematch against Leinster.

Financial Challenges and Strategic Priorities

Despite on-field triumphs, Saints reported a £1.7m loss in 2024, attributed to rising salary caps and uneven league revenue distribution. Bevan outlined plans to recalibrate the business model:

• Advocate for league-wide financial reforms to balance club autonomy and collective stability.
• Maintain investment in coaching and player development to ensure top-tier performance.
• Expand commercial partnerships and digital revenue streams.

The Road Ahead: European Glory and Sustainable Growth

With a Champions Cup final berth within reach, Saints aim to replicate their 2000 European triumph. Off the pitch, Bevan’s leadership will focus on bridging tradition with modern demands, ensuring the club remains a pillar of English rugby while navigating fiscal realities.