Yeovil Town Owner Martin Hellier Announces Club Sale Following Online Abuse and Fan Backlash

Yeovil Town FC Faces Turbulent Times as Owner Seeks Exit

Martin Hellier, the owner of Yeovil Town Football Club, has announced his intention to sell the club following sustained online abuse directed at him and his family. Hellier, who took over the club nearly two years ago, financed their successful National League South title-winning campaign last season, securing promotion back to the National League. However, his relationship with supporters has deteriorated over time, leading to a fractured environment at Huish Park.

Fan Backlash and Club Bans

The situation escalated when several fans, including contributors to the unofficial Gloverscast podcast, received bans from the stadium due to critical social media comments. One supporter, recently issued a two-year ban, publicly shared the club's disciplinary letter online. This move sparked further backlash, with fans targeting Hellier on social media—prompting the owner to retaliate with his own inflammatory posts.

Financial Strain and Emotional Toll

Despite on-field success, the club’s financial records reveal significant losses, with nearly £2.8m in deficits under Hellier’s ownership. In a candid social media statement, Hellier expressed frustration:

"My investment provided the club with the funds needed to achieve promotion, but it has cost me £4m and relentless abuse. I won’t be here next season—your abuse has won. Now let me focus until the end of the season."

What’s Next for Yeovil Town?

With Hellier seeking a buyer, uncertainty looms over the club’s future. While their on-pitch performance has improved, the toxic atmosphere threatens stability. BBC Radio Somerset has reached out to Hellier for further comment, but no additional statements have been released.

Key Takeaways: