Navigating the New Landscape of College Football: Challenges and Opportunities for Group of 5 Programs
As college football evolves, smaller programs face significant challenges but also discover new avenues for success. Here's how they adapt.

The New Normal for College Football
The competitive landscape of college football is shifting dramatically, especially for Group of 5 programs like Boise State. After securing a remarkable run to the No. 3 seed in the inaugural 12-team College Football Playoff, the Broncos have set a benchmark that other smaller programs aspire to reach.
Rethinking Recruitment Strategies
In a world impacted by Name, Image, and Likeness (NIL) deals, free transfers, and rapid conference realignment, coaches like Boise State's Spencer Danielson emphasize the necessity of effective recruiting and effective fundraising. "A big push for me this offseason is fundraising," Danielson shared, recognizing the critical need for community support to maintain a competitive roster.
The Financial Gap
The stark reality is that the divide between the Group of 5 and the Power 4 conferences (ACC, Big 12, Big Ten, and SEC) continues to widen. High school recruiting has been significantly impacted, with North Texas coach Eric Morris noting, "Every year you’re building a new team, and it’s almost a race to who can have the best roster in that particular season."
Opportunity Amidst Adversity
Despite these hurdles, opportunities for success still exist. Coaches are finding innovative ways to attract talent, appealing to prospects overlooked by larger programs. The promise of early playing time and a chance to showcase skills in prominent games is a compelling argument for young athletes considering their college options. Memphis quarterback signee Antwann Hill exemplifies this trend, choosing to enroll at Memphis to maximize his playing potential rather than ride the bench at a Power 4 school.
The Role of Transfers
Transfer portal activity has created a new set of challenges. Group of 5 teams are increasingly losing high-caliber players to Power 4 programs, making it more difficult to build a stable roster. This reality forces coaches to constantly adapt their recruiting strategies, with many shifting their focus back to high school signings. Western Kentucky's Tyson Helton states that while going after portal players was necessary, it’s time to redirect focus back to fundamental recruiting.
Embracing Creativity and Solidarity
As programs navigate these turbulent waters, the collective efforts of Group of 5 schools are vital. Initiatives to foster community support, fundraising campaigns, and strategic financial planning are critical. Toledo's commitment to establishing an NIL collective showcases how smaller schools can innovate in a competitive recruiting environment.
Conclusion: The Future is Bright
While financial disparities and recruitment challenges persist, the Group of 5 programs are beginning to adapt. The recent changes in player compensation and the potential for realistic playoff opportunities provide a glimmer of hope. The future lies in building strong recruiting classes and establishing a solid foundation from which these programs can thrive. As Danielson reflects, "We are going to recruit high school kids first and foremost. That is our lifeblood."
The next Boise State may be waiting in the wings, ready to emerge from the shadows of the Power 4.