The anticipation for the NBA season is reaching new heights as State Farm Arena in Atlanta becomes the stage for an unprecedented event. Internet sensation Davis Dodds is set to host a 24-hour Twitch livestream starting at 9 p.m. ET on Wednesday, leading up to the official release of the Atlanta Hawks' 2025-26 schedule on Thursday at 3:15 p.m. ET.

A Unique Collaboration

This marks the first time an NBA team has partnered with a content creator for an all-day livestreaming event. Hawks CEO Steve Koonin handed over the keys to the arena to Dodds, who will have full access to the venue, including the locker rooms and premium spaces.

Event Highlights

• Special Guests: Atlanta-based rapper 2 Chainz is scheduled to make an appearance and collaborate with Dodds on a music track.
• Interactive Activities: Expect a variety of activities, including a dunk contest, basketball games, and behind-the-scenes tours of the arena.
• Surprises: The Hawks have teased several surprises throughout the event, keeping fans on the edge of their seats.

Behind the Scenes

Dodds, who boasts over a million YouTube subscribers and 700,000 Instagram followers, is no stranger to the State Farm Arena. He previously rented the venue for the music video of his track "4 U" featuring T-Pain. This time, he plans to utilize the vast space creatively, despite the challenges of producing a 24-hour stream in a venue not designed for residential occupancy.

Social Media Coverage

The Hawks' social media team will cover the event like a live game, clipping highlights and sharing them across various platforms to maximize engagement. This initiative aims to build generational fans and connect with the next generation of NBA enthusiasts.

Final Thoughts

As Dodds prepares for this marathon stream, he expressed excitement and a bit of apprehension about the sheer scale of the event. However, with the support of the Hawks organization and his creative team, this 24-hour livestream promises to be a memorable experience for fans and a unique way to kick off the NBA season.