In a significant move to enhance its brand identity, the American Athletic Conference (AAC) has officially rebranded itself as the American Conference. This rebranding includes the introduction of a new mascot, 'Soar' the Eagle, and the launch of a modernized website, which will go live on Thursday during the league's media days in Charlotte, North Carolina.

Key Highlights of the Rebranding

• Name Change: The conference will now be referred to as the American Conference on first reference, and simply as American thereafter.
• New Mascot: Soar, the muscular eagle, serves as both a live and animated mascot, marking the first of its kind for a collegiate conference.
• Community Engagement: Soar will lead various community initiatives, including reading programs for kids, volunteer days at league campuses, and charity fundraisers under the 'Soar to Serve' initiative.
• Modernized Website: The new website aims to provide a sharper, more modern identity, ensuring consistent recognition across all platforms.

Strategic Vision

American commissioner Tim Pernetti emphasized that the rebranding is more than just a name change. It reflects the conference's commitment to its mission-driven institutions, highly competitive athletics, and deeply committed leaders. The slogan 'Built to Rise' ties into the league's RISE Ventures, focusing on revenue, innovation, sports, and entertainment.

Competitive Edge

Last season, the American Conference sent eight teams to bowl games and captured the Bowl Challenge Cup with a 6-2 postseason record. It was one of only five leagues to have three teams finish with at least 10 wins, alongside the ACC, Big Ten, Big 12, and SEC.

Future Prospects

The rebranding aims to differentiate the American Conference in the crowded collegiate landscape, prioritizing clarity, momentum, and competitive advantage. The mascot Soar will also be featured in video games, jersey patches, merchandise, and mascot-themed sponsor campaigns, further enhancing the conference's brand visibility.

For more updates, stay tuned to the American Conference's new website launching this Thursday.