World Rugby's Bold Plan for NYC

World Rugby is setting the stage for a monumental event by planning to host the final series of the Nations Championship in New York City in 2030. This strategic move aims to bolster American interest in the Rugby World Cup 2031, which will be held in the United States.

Targeting the American Market

The decision to bring the Nations Championship final to NYC is part of a broader strategy to penetrate the lucrative American market. World Rugby chairman, Brett Robinson, emphasized the importance of this initiative during a recent announcement in Sydney. The goal is to elevate the profile of rugby in the U.S., a country where the sport is still gaining traction.

Potential Venues and Challenges

World Rugby is considering several venues for the final series, including New Jersey's Metlife Stadium, which has a capacity of 82,500, and the smaller Red Bull Arena. While Metlife Stadium offers a larger audience, its astroturf surface poses challenges. However, with FIFA World Cup games scheduled to be played on grass in 2026, adjustments can be made to accommodate rugby.

Building a Competitive U.S. Team

A significant part of the strategy involves improving the competitiveness of the U.S. men's national team. World Rugby is exploring various pathways, including potential participation in Super Rugby Pacific, to enhance the team's performance. The success of the Fijian Drua in Super Rugby serves as a model for this approach.

Long-term Vision

World Rugby's long-term vision includes not only hosting the Nations Championship final in NYC but also ensuring that the U.S. national team is competitive by the time the Rugby World Cup 2031 rolls around. This involves fostering partnerships with major rugby nations and creating a program of events to raise the sport's profile in the U.S.

Conclusion

By taking the Nations Championship final to New York City, World Rugby is making a bold statement about its commitment to growing the sport in the United States. This move is expected to generate significant interest and lay the groundwork for a successful Rugby World Cup 2031.