FIFA's U.S. Bonanza: Club World Cup Ticket Prices and Adaptive Pricing
FIFA's Club World Cup ticket prices have raised concerns among fans, with some tickets costing over $100. The tournament will use adaptive pricing, similar to dynamic pricing, which could lead to further price increases. The 2026 World Cup is also expected to be expensive, with fans worried about the affordability of attending.
The 2025 Club World Cup, which will be played in the United States, has seen ticket prices ranging from $58 to well over $100 for upper-deck seats. Some tickets for the semifinal could cost $526 in the “upper tier” and $995 in the “lower tier”. FIFA has partnered with Ticketmaster and will use a non-automated version of dynamic pricing, meaning prices could change over time. The Independent Supporters Council has expressed concern about the overall increase in ticket prices, worried that many passionate fans will be priced out of enjoying the sport. The organization also thinks that the Club World Cup is a sign of what is to come for the 2026 World Cup, which is expected to be even more expensive. FIFA has promised that its reserves will remain untouched and that all operating costs, appearance fees and prize money paid to clubs will be entirely covered by the tournament revenues. A solidarity model will redistribute net revenues to club football all over the world, but the success of the tournament will largely depend on commercial deals and ticket sales.
What to Read Next
