From Courtside to Couture: How a Warriors Fan Built an NBA-Approved Fashion Empire

The Birth of an NBA Fashion Phenomenon

In 2021, Gary Payton II made an unexpected discovery during a routine Warriors game. While scanning the courtside seats at Chase Center, his attention locked onto a spectacular bejeweled Warriors jacket that stood out from typical fan attire. This moment sparked a connection that would evolve into something much bigger.

From Pandemic Hobby to Professional Brand

Danielle Snyder, the creative force behind that eye-catching jacket, had recently moved from New York to San Francisco when the pandemic hit. After giving birth in November 2020 and battling severe postpartum depression, Snyder found salvation in Warriors basketball:

• Creative Revival: "Warriors games became my creative outlet when I needed it most," Snyder told ESPN
• Custom Designs: She began upcycling jerseys with crystals, paint, and couture techniques
• Player Recognition: Gary Payton II and Jonathan Kuminga were among the first players to notice her work

The Evolution of DANNIJOPRO

Four years after that initial courtside encounter, Snyder and her sister Jordi launched DANNIJOPRO - a high-fashion NBA apparel line with:

• Elite Client List: Custom pieces for Warriors players Moses Moody, Steve Kerr, and WAGs including Ayesha Curry
• Mamba Tribute: Special collaboration with Vanessa Bryant honoring Kobe and Gianna Bryant
• League-Wide Appeal: Expanded beyond Warriors gear to feature multiple NBA teams

Redefining Basketball Fashion

What makes DANNIJOPRO unique in the sports apparel market:

1. Luxury Craftsmanship: Each piece features hand-embroidery, custom painting, and premium materials
2. Crossover Appeal: Designed to be worn beyond the arena as legitimate fashion statements
3. Authentic Roots: Genuine connection to NBA culture born from courtside interactions

"We wanted these items to be iconic fashion moments, not just game day gear," Snyder explained. The brand has successfully blurred the lines between luxury fashion and sports fandom.

The Future of NBA Style

With official NBA licensing secured, DANNIJOPRO represents a new era where:

• Players become style influencers
• Team pride meets runway fashion
• Courtside becomes a showcase for wearable art

The Snyder sisters have created more than a clothing line - they've established a movement where basketball culture and high fashion intersect.