Amir Khan: The Unlikely March Madness Hero Behind McNeese's Hype

The Rise of McNeese's Unlikely Star

In the world of college basketball, where players and coaches often steal the spotlight, McNeese State University has found an unexpected hero in their team manager, Amir Khan. Known for his infectious energy and unique pregame rituals, Khan has become a symbol of the Cowboys' March Madness journey.

A Viral Moment That Changed Everything

It all started during a routine home game against Texas A&M-Corpus Christi in late February. Khan, a 5-foot-7, bespectacled manager, led the team out of the locker room with a boom box blasting Lud Foe's "In & Out." What followed was a spontaneous rap performance that caught the attention of everyone in the arena.

"It was low-key very shocking," said junior guard DJ Richards Jr. "Not too many people know Lud Foe 'In & Out,' and for Amir to start singing it, it definitely turned me up."

Social Media Sensation

The moment was captured on video by Phillip Mitchell Jr., McNeese's assistant AD for creative media, and quickly went viral. Within hours, the clip had garnered millions of views across social media platforms, turning Khan into an overnight sensation.

"I didn't think anything of it, I just thought it was a cool moment," Khan said. "Then Monday [Mitchell] posts the video and my phone starts blowing up."

Embracing the Hype

Khan's newfound fame led to a surge in followers on Instagram, X, and TikTok. Brands like Insomnia Cookies and Buffalo Wild Wings reached out for potential partnerships, and he even signed the first college NIL deal for a manager with online ticket marketplace TickPick.

"I'm a horrible actor," Khan admitted. "I only know how to be me, and that's it."

A Team Effort

Khan's rise to fame is a testament to the unique culture at McNeese. Under the leadership of head coach Will Wade, the Cowboys have embraced their underdog status and used social media to amplify their presence.

"We try to do stuff differently," said Reed Vial, special assistant to the head coach. "Because we know if we do the same as everyone else, we'll never get seen."

Looking Ahead

As McNeese prepares for their NCAA tournament game against the fifth-seeded Clemson Tigers, Khan remains focused on his role. Despite the attention, he continues to carry the pregame boom box and support his team in any way he can.

"What got us here is just us being us," Khan said. "We're just going to continue doing us."

The Legacy of Amir Khan

Khan's story is a reminder that in sports, heroes can come from the most unexpected places. His authenticity and dedication have not only inspired his team but also captured the hearts of basketball fans everywhere.

"With someone that puts in the work with us and don't get credit, when he's having fun with us, it means a lot to the team," Richards said. "It gives us another reason to want to do good."