A New Chapter in Boxing

The TKO Group, renowned for its leadership in WWE and UFC, has joined forces with the Saudi General Entertainment Authority to spearhead a transformative boxing promotion. This collaboration marks a significant milestone in the evolution of combat sports, promising to redefine the boxing landscape with innovative approaches and global outreach.

Strategic Leadership and Vision

Under the guidance of Turki Alalshikh, Chairman of the Saudi General Entertainment Authority, and supported by Dana White of UFC and Nick Khan of WWE, this venture is set to leverage their combined expertise and resources. The initiative aims to create a structured system for nurturing boxing talent worldwide, featuring athlete combines and specialized academies. The inaugural event is slated for 2026, with the promise of unparalleled production quality and global broadcasts managed by TKO’s seasoned team.

Investment in Talent and Infrastructure

Boxers associated with this promotion will have access to the state-of-the-art UFC Performance Institute, enhancing their training and development with facilities in Las Vegas, Mexico City, and Shanghai. This unprecedented access to world-class resources is designed to foster the next generation of boxing champions.

Saudi Arabia's Global Sports Ambitions

This initiative is part of Saudi Arabia’s broader strategy to position itself as a hub for global sports events, driven by investments that extend beyond traditional sporting boundaries. The involvement of key figures like Alalshikh underscores the kingdom's commitment to reshaping the sports industry, making it a focal point for international sporting excellence.

Revolutionizing Boxing Entertainment

With a history of organizing high-profile boxing events, including the Fury-Ngannou fight, Alalshikh and his team are set to elevate the boxing experience. The new league promises to bring together the best in the sport, ensuring that fans witness top-tier matchups and strive to resolve the fragmented nature of boxing championships.

Dana White articulated his vision for the league, emphasizing a straightforward approach where the best fight the best, simplifying the championship structure to crown undisputed world champions in each weight class.

This bold venture signifies a monumental shift in boxing, aiming to enhance the sport's appeal and accessibility, ensuring it thrives on the global stage under this new, dynamic leadership.