Lionel Messi Stars in Super Bowl Ad Unveiling Inter Miami's 2025 'Euforia' Kit

Inter Miami CF took center stage during the Super Bowl with a captivating commercial featuring their star player, Lionel Messi, unveiling the club's new 'Euforia' home kit for the 2025 MLS season. The ad, released on the same day as the Philadelphia Eagles' triumphant 40-22 victory over the Kansas City Chiefs, showcased Messi in the striking two-toned pink jersey, seamlessly juggling an American football before sending it through the goalposts with his trademark precision.

The commercial concludes with the tagline, 'When football ends, Fútbol begins,' a nod to the team's highly anticipated season opener on February 22, 2025, against New York City FC at Chase Stadium.

The 'Euforia' Kit: A Symbol of Ambition

Designed by Adidas, the jersey features light and dark pink stripes with black accents and carries the motto 'Freedom to Dream' on the back of the neck. The kit had already made waves on social media, thanks to a video shared by Argentina's president, Javier Milei, who was presented with the jersey by Inter Miami co-owner Jorge Mas.

A Season of High Stakes

Inter Miami will don the 'Euforia' kit across four major competitions in 2025: the Concacaf Champions Cup, Leagues Cup, MLS, and the Club World Cup. The jersey will also play a pivotal role as the team prepares to move into their new stadium, Miami Freedom Park, in 2026.

Messi's Future with Inter Miami

At 37, the 'Euforia' kit could potentially be Messi's last club jersey, as his original contract with Inter Miami expires at the end of the 2025 season. While Jorge Mas has expressed confidence in an extension through 2026, Messi himself has yet to confirm his plans. Speculation about his future includes the possibility of transitioning to a role as a kicker for the Miami Dolphins, following his impressive Super Bowl ad performance.

Complementary Kits

The 'Euforia' jersey will be paired with the club's black away kit, dubbed the 'Fortitude' jersey, symbolizing the team's resilience and determination as they aim to dominate the 2025 season.